You started your own supplement line. You’re ready to compete with the big and small fish alike. You want to share your product with the world and help people with their health goals and dreams. To get there, people need to find out about your product first, and that’s where marketing enters the picture. Here are four tips for marketing your new supplement line.
Focus On Packaging
Companies and people want to invest in a quality product, just like consumers want to purchase a quality product. While quality is important and taking shortcuts could sink any business, an appealing label is a must in the nutritional world. For better or worse, people will buy a supplement based on how the label looks. It is, after all, the first thing they see. What that label says is, of course, invaluable, and supplements should include accurate and FDA-approved labels.
You should find private label supplements that feature quality and a good price so you can sell a great product and have a profitable business. The next step is packaging your supplements. In this case, appearance is everything and what your product says, as well as how it looks, can make or break your business.
If your label isn’t appealing or makes bold claims it can’t back up, then customers might not notice your supplements, investors won’t want to invest, and you might not be in compliance with the FDA. Focusing on packaging could be your strongest marketing tactic.
Learn Everything About Your Target Audience
Learning everything about your target audience is marketing 101. While it would be nice to put your product on a physical or e-shelf and encounter rip-roaring sales, you have to know who you’re selling to as well as what these people want.
What’s your target demographic? How much is your target audience willing to pay for your product? If you’re selling higher-end products your customers can’t afford, then you might have the quality aspect down but could suffer because there’s no demand. While your business needs to stick true to its values, you need to learn about your target audience so you can create a product your customers will actually buy.
What’s your target demographic? How much is your target audience willing to pay for your product? If you’re selling higher-end products your customers can’t afford, then you might have the quality aspect down but could suffer because there’s no demand. While your business needs to stick true to its values, you need to learn about your target audience so you can create a product your customers will actually buy.
Research And Test
There’s an endless amount of marketing tactics your company can incorporate, but the key is figuring out which tactics will work best for your business. There’s no one strategy that works for every business. You have to figure out what works best for yours, whether it be video marketing, social media marketing, billboard and/or radio ads, or a combination of strategies. Through research and testing, you can figure out which marketing strategies work best for your supplement line.
Create A Memorable Brand And Stay True To Your Values
While every company tests out new strategies (especially in the beginning), you have to know who you are and what your company stands for. You don’t want to flip-flop on your values and brand as that can confuse customers, not to mention make it look like your company doesn’t know what it’s doing.
The key, although a challenge, is creating a memorable brand and staying true to your values. Doing so can build credibility and trust, make your logo and product recognizable, and allow you to provide true value to the world. If your logo and product are recognizable, then you could even sell memorabilia, such as custom pens, or give custom items away to further spread brand awareness. Memorabilia can also make your company look professional in business settings.
Marketing isn’t easy and you have to figure out what works for your business. However, these four tips are essential when it comes to marketing your new supplement line.
